Ruth has over 30 years of experience in the field of strategic insight and foresight with a focus on brand strategy, product innovation, channel dynamics and creative development.
In 1997 she acquired a qualitative research firm, JSC Consumer Insights, and has been growing it successfully since then.
Before her entrepreneurial career Ruth worked in the strategic planning department of Ogilvy & Mather Partners and Grey Advertising.
She also worked in the insight department of Renfield Importers and at the quantitative research firm, Stockton, Ott & Bortner.
LITTLE KNOWN FACTS ABOUT RUTH :
She fancies herself a New Yorker (moved in 1981), but is still an avid Chicago Cubs fan; is a crossword puzzle, Sudoku and Ken-Ken addict (really, it’s a problem); loves Food Network and Top Chef yet is a terrible cook; and has never met a store in which she couldn’t shop.