Our Team

 

 

RUTH KREIGER,  Managing Director Ruth has over 30 years of experience in the field of strategic insight and foresight with a focus on brand strategy, product innovation, channel dynamics and creative development. In 1997 she acquired a qualitative research firm, JSC Consumer Insights, and has been growing it successfully since then. Before her entrepreneurial career Ruth worked in the strategic planning department of Ogilvy & Mather Partners and Grey Advertising. She also worked in the insight department of Renfield Importers and at the quantitative research firm, Stockton, Ott & Bortner. LITTLE KNOWN FACTS ABOUT RUTH : She fancies herself a New Yorker (moved in 1981), but is still an avid Chicago Cubs fan; is a crossword puzzle, Sudoku and Ken-Ken addict (really, it’s a problem); loves Food Network and Top Chef yet is a terrible cook; and has never met a store in which she couldn’t shop.

RUTH KREIGER, 

Managing Director

Ruth has over 30 years of experience in the field of strategic insight and foresight with a focus on brand strategy, product innovation, channel dynamics and creative development.

In 1997 she acquired a qualitative research firm, JSC Consumer Insights, and has been growing it successfully since then.

Before her entrepreneurial career Ruth worked in the strategic planning department of Ogilvy & Mather Partners and Grey Advertising.

She also worked in the insight department of Renfield Importers and at the quantitative research firm, Stockton, Ott & Bortner.

LITTLE KNOWN FACTS ABOUT RUTH :

She fancies herself a New Yorker (moved in 1981), but is still an avid Chicago Cubs fan; is a crossword puzzle, Sudoku and Ken-Ken addict (really, it’s a problem); loves Food Network and Top Chef yet is a terrible cook; and has never met a store in which she couldn’t shop.

ANTONIA KNOBBE,  Sr Director Antonia has worked in the field of strategy and research for over 20 years, and has extensive experience across all types of categories in brand positioning, line extension, innovation, channel dynamics, creative development, and packaging design. She joined JSC Consumer Insights in 1998 and has helped to grow the firm while leveraging her creative and strategic skills in moderating and consulting, leading both domestic and global studies. Antonia began her career in advertising as a strategic planning at Wells Rich Greene BDDP, where she ignited her innate interest in human behavior and insight by moderating groups and devising strategies for key clients. LITTLE KNOWN FACTS ABOUT ANTONIA : A born and bred New Yorker (currently transplanted to NJ but she still doesn't drive), Antonia is a secret poet with a fondness for fashion, design and all things healthy (despite her love of muffins). She finds great pleasure and inspiration when pushing her own limits in nature, whether running, snowboarding, mountain biking or just "being" at the beach.

ANTONIA KNOBBE, 

Sr Director

Antonia has worked in the field of strategy and research for over 20 years, and has extensive experience across all types of categories in brand positioning, line extension, innovation, channel dynamics, creative development, and packaging design. She joined JSC Consumer Insights in 1998 and has helped to grow the firm while leveraging her creative and strategic skills in moderating and consulting, leading both domestic and global studies.

Antonia began her career in advertising as a strategic planning at Wells Rich Greene BDDP, where she ignited her innate interest in human behavior and insight by moderating groups and devising strategies for key clients.

LITTLE KNOWN FACTS ABOUT ANTONIA :

A born and bred New Yorker (currently transplanted to NJ but she still doesn't drive), Antonia is a secret poet with a fondness for fashion, design and all things healthy (despite her love of muffins). She finds great pleasure and inspiration when pushing her own limits in nature, whether running, snowboarding, mountain biking or just "being" at the beach.

ANNE BROWN,  Sr Director Anne has been working in marketing strategy for over 30 years, having begun her career in the private practice of Booz Allen & Hamilton, Inc. She joined JSC in 1992 and, as a moderator, develops strategic insights for both established and emerging brands. Areas of special interest and expertise include: innovation, positioning development and creative exploration across a range of categories. Anne has also lead the development of JSC's quail-quant research capability, as she has passion for the power of combining statistically significant data with rich insights that help illuminate this data. LITTLE KNOWN FACTS ABOUT ANNE : A direct descendent of Pocahontas, Anne left New York in 1989 for small town life in Telluride, Colorado; in 1995, was featured in US News & World Report as one of the first tele-commuters in the Rocky Mountains; Anne and her husband are avid skiers, hikers and mountain bikers; they have two giant sons (6'6 and 6'7" tall).

ANNE BROWN, 

Sr Director

Anne has been working in marketing strategy for over 30 years, having begun her career in the private practice of Booz Allen & Hamilton, Inc. She joined JSC in 1992 and, as a moderator, develops strategic insights for both established and emerging brands.

Areas of special interest and expertise include: innovation, positioning development and creative exploration across a range of categories. Anne has also lead the development of JSC's quail-quant research capability, as she has passion for the power of combining statistically significant data with rich insights that help illuminate this data.

LITTLE KNOWN FACTS ABOUT ANNE :

A direct descendent of Pocahontas, Anne left New York in 1989 for small town life in Telluride, Colorado; in 1995, was featured in US News & World Report as one of the first tele-commuters in the Rocky Mountains; Anne and her husband are avid skiers, hikers and mountain bikers; they have two giant sons (6'6 and 6'7" tall).