Our Team

 

RUTH KREIGER,  President Ruth began her moderating career in 1988, ultimately buying her company,JSC Consumer Insights Inc. in 1997. Prior to that, Ruth worked for Renfield Importers (liquor), for Stockton, Ott and Bortner (quantitative research) and then in strategic planning at Ogilvy & Mather Partners and Grey Advertising. Ruth has worked across many categories on projects related to brand positioning, line extension, product innovation, creative development, channel dynamics and package design. LITTLE KNOWN FACTS ABOUT RUTH : She fancies herself a New Yorker (moved in 1981), but is still an avid Chicago Cubs fan; is a crossword puzzle, Sudoku and Ken-Ken addict (really, it’s a problem); loves Food Network and Top Chef yet is a terrible cook; and has never met a store she couldn’t shop in.

RUTH KREIGER, 

President

Ruth began her moderating career in 1988, ultimately buying her company,JSC Consumer Insights Inc. in 1997. Prior to that, Ruth worked for Renfield Importers (liquor), for Stockton, Ott and Bortner (quantitative research) and then in strategic planning at Ogilvy & Mather Partners and Grey Advertising.

Ruth has worked across many categories on projects related to brand positioning, line extension, product innovation, creative development, channel dynamics and package design.

LITTLE KNOWN FACTS ABOUT RUTH :

She fancies herself a New Yorker (moved in 1981), but is still an avid Chicago Cubs fan; is a crossword puzzle, Sudoku and Ken-Ken addict (really, it’s a problem); loves Food Network and Top Chef yet is a terrible cook; and has never met a store she couldn’t shop in.

ANTONIA KNOBBE,  Partner Antonia began her career in advertising in 1993 as a strategic planner at Wells Rich Greene BDDP, moderating groups and devising strategies for key clients. Since joining JSC in 1998, Antonia has helped further grow the firm, leveraging her strategic skills in moderating and consulting for a broad range of industries. Antonia has extensive experience across all types of categories in brand positioning, line extension, product innovation, creative development, channel dynamics and package design. LITTLE KNOWN FACTS ABOUT ANTONIA : No one can say her name correctly (not Antonio) ; a born and bred New Yorker (currently transplanted to New Jersey, but she still doesn’t drive); loves snowboarding and also island vacations.

ANTONIA KNOBBE, 

Partner

Antonia began her career in advertising in 1993 as a strategic planner at Wells Rich Greene BDDP, moderating groups and devising strategies for key clients. Since joining JSC in 1998, Antonia has helped further grow the firm, leveraging her strategic skills in moderating and consulting for a broad range of industries.

Antonia has extensive experience across all types of categories in brand positioning, line extension, product innovation, creative development, channel dynamics and package design.

LITTLE KNOWN FACTS ABOUT ANTONIA :

No one can say her name correctly (not Antonio) ; a born and bred New Yorker (currently transplanted to New Jersey, but she still doesn’t drive); loves snowboarding and also island vacations.

ANNE BROWN,  Moderator Anne began her career in marketing at Booz Allen & Hamilton, Inc. Using both qualitative and quantitative research and analyses, Anne aided Fortune 500 companies in developing competitive marketing strategies. Drawing on her strong research and analytic skills, she joined JSC in 1992 as Senior Analyst and is now a Moderator. Anne draws on her experience to develop strategic insights for JSC projects across all categories, including white space identification and brand mapping. LITTLE KNOWN FACTS ABOUT ANNE : A direct descendent of Pocahontas, Anne left New York in 1989 for small town life in Telluride, Colorado; in 1995, was featured in US News & World Report as one of the first tele-commuters in the Rocky Mountains; Anne and her husband are avid skiers, hikers and parents of two 6’5” teenaged sons.

ANNE BROWN, 

Moderator

Anne began her career in marketing at Booz Allen & Hamilton, Inc. Using both qualitative and quantitative research and analyses, Anne aided Fortune 500 companies in developing competitive marketing strategies. Drawing on her strong research and analytic skills, she joined JSC in 1992 as Senior Analyst and is now a Moderator.

Anne draws on her experience to develop strategic insights for JSC projects across all categories, including white space identification and brand mapping.

LITTLE KNOWN FACTS ABOUT ANNE :

A direct descendent of Pocahontas, Anne left New York in 1989 for small town life in Telluride, Colorado; in 1995, was featured in US News & World Report as one of the first tele-commuters in the Rocky Mountains; Anne and her husband are avid skiers, hikers and parents of two 6’5” teenaged sons.

HOLLY BRICKLEY, Insight Director Holly began her career at a boutique market research firm in San Francisco. Working primarily in image categories for clients such as Levi Strauss & Co., Converse, and DIAGEO, Holly developed an expertise in Millennials and trend-forward consumers. Holly builds on her experience to develop strategic insights for a range of JSC projects, including brand development, advertising and packaging testing, and consumer deep dives. LITTLE KNOWN FACTS ABOUT HOLLY : She was born and raised in the tiny town of Hope, B.C., where Rambo’s First Blood was filmed; she studied creative writing at UC Berkeley and Columbia University and is eternally writing a novel; she is one of those over-zealous music fans who orders Elvis Costello reissues from the UK for the extra tracks.

HOLLY BRICKLEY,

Insight Director

Holly began her career at a boutique market research firm in San Francisco. Working primarily in image categories for clients such as Levi Strauss & Co., Converse, and DIAGEO, Holly developed an expertise in Millennials and trend-forward consumers.

Holly builds on her experience to develop strategic insights for a range of JSC projects, including brand development, advertising and packaging testing, and consumer deep dives.

LITTLE KNOWN FACTS ABOUT HOLLY :

She was born and raised in the tiny town of Hope, B.C., where Rambo’s First Blood was filmed; she studied creative writing at UC Berkeley and Columbia University and is eternally writing a novel; she is one of those over-zealous music fans who orders Elvis Costello reissues from the UK for the extra tracks.

TERESA MALONEY,  Insight Director Teresa began her career at a New York ad agency, then became marketing director for Finlandia Vodka of the Americas. Most recently, she has worked for several branding agencies as a strategic planner across such categories as food and beverage, spirits, beauty and media, with a particular focus on innovation. Teresa’s corporate perspective, and understanding of image and emotional categories inspire her insights at JSC for positioning, innovation and brand development projects. LITTLE KNOWN FACTS ABOUT TERESA : She loves flea markets and collecting vintage tableware, but her more modern sensibility and hatred of clutter keep her from displaying any of it; even though she’s an “urban girl,” she loves camping and hiking, and once climbed Mt. Kilimanjaro.

TERESA MALONEY, 

Insight Director

Teresa began her career at a New York ad agency, then became marketing director for Finlandia Vodka of the Americas. Most recently, she has worked for several branding agencies as a strategic planner across such categories as food and beverage, spirits, beauty and media, with a particular focus on innovation.

Teresa’s corporate perspective, and understanding of image and emotional categories inspire her insights at JSC for positioning, innovation and brand development projects.

LITTLE KNOWN FACTS ABOUT TERESA :

She loves flea markets and collecting vintage tableware, but her more modern sensibility and hatred of clutter keep her from displaying any of it; even though she’s an “urban girl,” she loves camping and hiking, and once climbed Mt. Kilimanjaro.

KIRTI CHATURVEDI,  Project Director Kirti began her career in qualitative research in 1990 after earning her MBA in New Delhi, India. She has extensive domestic and international research experience in executing both consumer and corporate studies. As Project Director at JSC, Kirti takes pride in managing each project to ensure it keeps in line with the objectives of the study. She nurtures the long-standing relationships JSC has with clients and vendors to to help make each project an enjoyable and successful experience for all. LITTLE KNOWN FACTS ABOUT KIRTI : She loves Indian classical music and is an active music enthusiast in New Jersey. She believes creative cooking can be therapeutic and has a very bad sweet tooth (easy way to get a favor out of Kirti, send cookies!).

KIRTI CHATURVEDI, 

Project Director

Kirti began her career in qualitative research in 1990 after earning her MBA in New Delhi, India. She has extensive domestic and international research experience in executing both consumer and corporate studies.

As Project Director at JSC, Kirti takes pride in managing each project to ensure it keeps in line with the objectives of the study. She nurtures the long-standing relationships JSC has with clients and vendors to to help make each project an enjoyable and successful experience for all.

LITTLE KNOWN FACTS ABOUT
KIRTI :

She loves Indian classical music and is an active music enthusiast in New Jersey. She believes creative cooking can be therapeutic and has a very bad sweet tooth (easy way to get a favor out of Kirti, send cookies!).

 

 

Clients - Quotes

“I have worked with Ruth and others at JSC for a number of years and have always been delighted with the entire process—from scoping out the objectives, to working with consumers, all the way to the final deliverable. Ruth’s brilliance is the way she relates to all types of consumers, and her ability to probe deeplyto get the best insights possible. She and her team are always a pleasure to work with ! ”

BETH HULL, DIRECTOR OF CONSUMER INSIGHTS AND STRATEGY, CONFECTIONARY, KRAFT FOODS, INC.
“I love working with Ruth and her team. We’ve worked together on projects ranging from brand positioning, product concept, advertising development and consumer understanding. She does a great job of asking the tough questions upfront to make sure we clearly identify the business objectives. She’s very professional and personable which allows respondents to feel comfortable opening up and sharing their true thoughts and feelings. The insights that are revealed from the research are very powerful and presented in a way that everyone from research geeks to marketing leaders can clearly understand. I look forward to working with Ruth every chance I get and recommend her to my colleagues for their qualitative research needs.”

JEREMY MURELL, DIRECTOR,
CENTER OF RESEARCH EXCELLENCE, BROWN-FOREMAN BEVERAGES WORLDWIDE
“JSC has been a great research partner in all our joint initiatives. The team has a keen understanding of strategic issues, engaging moderating techniques and is very responsive and take charge in organizing logistics. In a word, a dream come true.”

ERIC ZEITOUN, PRESIDENT, DRAGON ROUGE
“JSC is a strategic partner with insightful moderators who enable us to tap into deep consumer insights.”

EILEEN KOZIN, VP CONSUMER AND CUSTOMER INSIGHTS
“My experience working with JSC Consumer Insights as a strategic research partner over the past 10 years has been nothing short of fantastic! The team at JSC provides expertise and excellence in all aspects of a project — development, management, execution and insights. Antonia Knobbe is a terrific moderator who excels in her ability to really listen to respondents as they are speaking and stay one step ahead of the backroom with critical probes to reveal the underlying ‘whys’ and ultimately uncover the most critical insights. What makes the team at JSC so special is their smarts, their ability to step into the shoes of their clients and deliver strong research based recommendations to drive an initiative forward. Antonia Knobbe and Anne Brown have an incredible talent in taking a truly complex set of qualitative learnings and breaking it down to manageable, logical conclusions and recommendations their clients can easily present throughout all levels of an organization.”

WENDY ROSEN, SENIOR GLOBAL MARKET
RESEARCH MANAGER, CONSUMER AND HEALTHCARE

“JSC Consumer Insights is a valuable partner. Antonia is strategic, insightful and a pleasure to work with.”

KAJOLI TANKHA, SENIOR MANAGER,
MARKET RESEARCH, FOOD COMPANY

“Each time I work with JSC I am able to get a new level of insight with my consumers. There is a layer of understanding that JSC offers in truly analyzing consumers’ words, reactions
and expressions that is rare in the qualitative industry. JSC has a way of taking research objectives and illuminating a new pathway
to business opportunities.”

ROBYN CUSHING CONFINO, MANAGER, CONSUMER MARKETING & INSIGHTS, A MAJOR CPG COMPANY

“With great attention to detail and a strategic understanding of our business, JSC’s approach always leads to actionable insights that impact our brands. Antonia Knobbe is skilled at getting to the core issues of our business through her qualitative approach. And better yet, she is able to package the findings in a fashion that our management team can act upon. JSC is a standout in the research field.”

NANCY MERES LANGELLA, SENIOR RESEARCH DIRECTOR, TIME INC.

“I use JSC all the time because they always go the extra step, taking the time to understand the fundamental business objectives driving our research questions; then they not only provide the insight against these questions, but suggestions on how to activate against them as well. Over the years they have helped us strengthen copy, develop new products, optimize graphics, identify strategic opportunities, strengthen marketing foundations—there is no topic they can’t handle ! ”

HEDDY DE MARIA, MAJOR CPG CO. 
“JSC Consumer Insights provides much more than quality qualitative research. Every project we work together on, I know I am going to get high level strategic thinking before, during and after the project. Over the past 11 years, Antonia Knobbehas been our ‘go-to’ moderator for our creative development, positioning and exploratory projects. The entire team at JSC is extremely responsive whether it is for a difficult recruit or for a difficult backroom request.”

BONNIE FISHMAN, OWNER, B. FISHMAN ASSOCIATES

“We have been so pleased in partnering with JSC for our qualitative research needs… they are flexible, professional, understand business questions quickly and get us to consumer insights fast! We are a lean company and work in a an entrepreneurial fashion—JSC always jumps in and closely partners with us throughout the project.”

CHERYL KUTER-ABOULJOUD, DIRECTOR MARKET RESEARCH & STRATEGY, PINNACLE FOODS CORP.

“Of the dozens of moderating companies I have used for consumer insights and research, JSC is only one of two that I have worked with who goes way beyond moderation. Ruth is a true business partner who not only helps identify fantastic consumer insights, but works with the team to develop valuable strategic recommendations on every project.”

DONNA DELAYO, SENIOR DIRECTOR,INNOVATION, CONSUMER HEALTHCARE, PFIZER
“The entire staff at JSC is a true pleasure to work with. The field coordination staff is extremely responsive, professional and detail-oriented. And Anne, Antonia and Ruth
are among the best moderators I’ve worked with. They engage respondents and make them feel comfortable speaking their minds, but they also push back to make sure we understand what our consumers are really thinking. Reports and debriefs are extremely insightful, action-oriented and strategic. I’d highly recommend working with the JSC team.”

MELANIE HERRICK, SR. MANAGER, CONSUMER MARKETING & INSIGHTS,
A MAJOR CPG COMPANY
“We’ve worked with JSC for more than 10 years on a variety of projects in different categories and consumer targets spanning packaging evaluation, advertising copy assessment and strategy development. Antonia is a highly skilled moderator who brings perceptive insights on what we’ve heard, and the organization delivers projects on time and with pre-agreed budgets. They are flexible in approach, giving us quality groups and helpful perspectives regardless of the scope of the project or number of executions to be reviewed.”

BRIAN SATRE, VICE PRESIDENT,
MARKETING, BLISTEX INC.
“I have worked with JSC Consumer Insights for over ten years now, and they continue to be a valued source for my qualitative research needs, particularly those that require untangling deep strategic issues. Ruth has a profound understanding of brands and their DNA, and knows that each have different personalities that need to be respected and nurtured if they are to grow. This is why JSC doesn’t offer a ‘cookie-cutter’ approach — each project is customized to address specific brand needs and all recommendations are made with the brand placed front and center. The entire staff at JSC are a genuine pleasure to work with during the entire project. I would not hesitate
to recommend their services.”

JOHN O’MEALY, SR. MANAGER,
CONSUMER MARKETING & INSIGHTS,
A MAJOR CPG COMPANY
“Strategic, insightful and value added —
3 words that come to mind when I think about partnering with JSC Consumer Insights. The experienced team at JSC Consumer Insights understands our business and is always able to provide innovative approaches to meet our challenging business objectives. Their value- added reports turn consumer feedback into meaningful insights that the team always finds actionable. I highly recommend JSC Consumer Insights to any company that is looking for a strategic partner for their qualitative research needs.”

REBECCA NOEL, ASSOCIATE DIRECTOR 
OF MARKET RESEARCH, KAO USA